online

Online advertising began in 1994 when HotWired sold the first banner ads to several advertisers.[1] Revenue in the United States grew to an estimated $7.1 billion in 2001 or about 3.1 percent of overall advertising spending. The dot-com bust destroyed or weakened many of the early online advertising industry players and reduced the demand for online advertising and related services. The industry regained momentum by 2004 as the business model for “Web 2.0” came together.[2] A number of businesses emerged that facilitated the buying and selling of advertising space on web pages. Entities that operated web portals settled on the traditional “free-tv” model: generate traffic by giving away the content and sell that traffic to advertisers. Most web sites, with the exception of transaction ones such as eBay, generate the preponderance of their revenues from the sale of advertising inventory—the eyeballs that view space allocated for promotions—to advertisers. In the first half of 2007 alone, advertisers in the US spent more than $10 billion advertising on websites.[3] That was about 14 percent of all advertising spending. The portion of advertising that is done online will increase significantly over time as more devices such as mobile telephones and televisions are connected to the Internet and people spend more time on these devices. The valuations that the capital markets are placing on businesses related to online advertising are consistent with this prediction. Google has had a seven-fold increase in its market value from August 2004 when it was valued at $29 billion to $215 billion in December 2007. During 2007 several companies in the online advertising market were purchased at multiples of 10-15 times annual revenues Businesses began to move their advertising efforts into areas by making wide use of social media from 2009. The social media includes social networking tools such as Facebook, Twitter, Hi-5, social news tools such as Reddit, Digg Propeller, social photo & video sharing tools such as Photobucket, Flickr, YouTube and social bookmarking tools such as Del.icio.us, Simpy. One of the advantages of social media advertising is proper targeting of market through the use of the users’ demographic information provided. The disadvantage is measuring effectivity of social media advertising, whether or not the number of ‘likes’, ‘friends’ or ‘follows’ could convert to actual sales.[10] These days, nearly everyone knows how to click past or block banner ads and pop-ups. Meantime, consumers are spending more time online, especially on social-media sites. Those two trends are adding up to a new way of marketing--one based on connecting to people via online content. What is content? It could be nearly anything: blog posts, white papers, webinars, podcasts, slide shows, videos. The key is that it engage customers--and spur them to share it with others. See, for example, the action-sports videos produced by helmet-cam maker GoPro or the beauty and lifestyle-focused blog on Birchbox. Content can be equally as compelling in a B2B context: The website of HubSpot, a maker of marketing software, features case studies, videos, and podcasts about key trends in marketing. Creating content for your own website, though, is only part of the content play. With millions of users each, social media's Big 8--Facebook, Twitter, Tumblr, Pinterest, Instagram, LinkedIn, Google+, and YouTube--present untold opportunities to acquire and engage audiences. But you can't do it via banners, coupons, and other traditional approaches. Instead, marketers are engaging in so-called native advertising, a term you'll be hearing a lot this year. Native advertising is simply advertising that follows the format, style, and voice of whatever platform it appears in. The goal is for someone browsing a site to see the advertising as something integral to, rather than an intrusion on, his or her overall experience of the site. It seems to work: On Facebook, for example, the average click-through rate for "sponsored story" ads in the second quarter of 2012 was 53 percent greater than that of display ads, according to TBG Digital. And online publishers such as The Atlantic and Gawker Media are offering more opportunities for sponsored posts and videos tailored to the interests of their readers. Making the shift to content will not be easy. Unlike old methods of marketing, in which brands could keep campaigns going for months at a time, social media requires constant refreshing. "You can't leave a message in the market for nine minutes, let alone nine months," says James Gross, president of Percolate, an advertising software company in New York City. A flurry of companies is focusing on the business opportunity here, providing online tools and services that help streamline both content creation (like Contently and Percolate) and the placement of native advertising (Sharethrough). Fortunately, a marketing campaign on Instagram, for example, can be managed by a single person with a smartphone. Or you can outsource it to customers--something that Jay Peak, a ski resort in northern Vermont, does to foster brand loyalty. The resort asks skiers to tag Instagram shots that they believe exemplify what they love about the mountain with a "Raised Jay" hash tag. "It ends up being a conversation starter," says marketing director Steve Wright, "an opportunity to open lines of communication and put a face to the business." Something else that's new about content marketing: The content in question does not have to be slick to be effective. And therein lies another advantage for small companies, says Gross. "A lot of times, larger companies can get so focused on quality that they won't do something bold. A smaller business can be quicker to let go of quality and focus on what actually works from a content perspective to tag Instagram shots that they believe exemplify what they love about the mountain with a "Raised Jay" hash tag. "It ends up being a conversation starter," says marketing director Steve Wright, "an opportunity to open lines of communication and put a face to the business methods of marketing, in which brands could keep campaigns going for months at a time, social media requires constant refreshing. "You can't leave a message in the market for nine minutes, let alone nine months," says James Gross, president of Percolate, an advertising software company in New York City. A flurry of companies is focusing on the business opportunity here, providing online tools and services that help streamline both content creation (like Contently and Percolate) and the placement of native advertising (Sharethrough). Fortunately, a marketing campaign on Instagram, for example, can be managed by a single person with a smartphone. Or you can outsource it to customers--something that Jay Peak, a ski resort in northern Vermont, does to foster brand loyalty. The resort asks skiers to tag Instagram shots that they believe exemplify what they love about the mountain with a The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers. A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.[11] Online advertisements may also offer various forms of animation. In its most common use, the term "online advertising" comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue.[12] For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending. ONLINE JOB: All work assigned, registered members has to be carried out online. It is advisable to have your own personal Computers at home/access to any computers / Cyber Cafe but it has to be with Internet connection. Those who do not have Personal computer at home may work from any Internet cafe. The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers. A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.[11] Online advertisements may also offer various forms of animation. In its most common use, the term "online advertising" comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue.[12] For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending. JOB DESCRIPTION: Registered members will be required to do online work on our company behalf. All individuals have to keep track of the number of posting, sites etc as per the assignment and the details of the entry has to be maintained. Executives must work themselves. They cannot employ/ hire individuals to work on their behalf. All new members must go through the rules and regulations of the company. Some of the hints are given in this website in brief.